All posts by Lara Roussel

About Lara Roussel

Lara is Communications Manager at Black Swan.

PepsiCo & Trendscope’s partnership is more than just crisp flavours!

| Posted in Insight, Trendscope

Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavours of their new crisps, but also to inform their marketing decisions too.

Lara is Communications Manager at Black Swan.
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CNBC Article: Avoiding the ‘Shoal of Piranhas’ using Social Prediction

| Posted in Creativity

This article was published following Steve and Maneesh’s presentation at Cannes Lions Festival of Creativity in June and can be read in full on the CNBC website.

Lara is Communications Manager at Black Swan.
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Social Prediction – The Evolution of Social Listening

| Posted in Creativity

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. 

Lara is Communications Manager at Black Swan.
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gategroup & Black Swan: An Alliance To Transform Airline Retail Services

| Posted in Press release

We are delighted to announce our strategic alliance with gategroup, to provide airline passengers with unprecedented airline shopping choices for unique pre-, post- and in-flight dining, entertainment and travel experiences.

Lara is Communications Manager at Black Swan.
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Contagious Interview – Using predictive analytics to streamline product development

| Posted in Press Coverage

Hugo Amos and James Howarth (our PepsiCo client) were interviewed by Contagious  journalist Sophia Epstein during our Open House event for MRS Impact Week.

Lara is Communications Manager at Black Swan.
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PROPTECH GOES MAINSTREAM AT LSH

| Posted in Creativity

This Property Week article about technology in the property industry (proptech) includes a section about how Black Swan created The Knowledge Network – an industry leading tool to improve and target sales opportunities.

Lara is Communications Manager at Black Swan.
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Understanding What Consumers Want Without Ever Asking Them

| Posted in Connected Data, Consumer Demand

Black Swan’s Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy. 

Lara is Communications Manager at Black Swan.
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How to Manage Your Brand & Customers in 2018 – A Twitter Perspective

| Posted in Press Coverage

Maya Hari is the Managing Director of Asia Pacific at Twitter. We’ve worked with her and The Drum to produce the below article, which can also be read on The Drum online

Lara is Communications Manager at Black Swan.
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IT’S TIME FOR AN AI CONVERSATION: STEVE KING IN CITY AM

| Posted in AI

Steve’s article on the future of AI was published in City AM on 9th January 2018 – read the full copy below:

Lara is Communications Manager at Black Swan.
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BLACK SWAN APPEAR IN 2017 DELOITTE UK TECHNOLOGY FAST 50

| Posted in Awards

We are delighted to appear in the Deloitte Technology Fast 50, announced last night at an awards ceremony at Hilton Bankside.

Lara is Communications Manager at Black Swan.
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Black Swan listed in Gartner’s latest Market Guide

| Posted in Data Science

We’re thrilled to be identified as a representative service provider of Data Science and Machine Learning in Gartner’s most recent Market Guide. 

Lara is Communications Manager at Black Swan.
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We’ve Won an APEX Award for Inflight Entertainment Innovation!

| Posted in Awards

Last night, we were presented with Best Inflight Entertainment Innovation award for our work with LEVEL Airlines and our client IAG, at the annual awards ceremony in Long Beach, California. 

Lara is Communications Manager at Black Swan.
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The March of the Machines – from The Drum

| Posted in Connected Data, Insight, , , , , , ,

The March of the Machines: predictive models have broken out of the supply chain and are heading straight into marketing territory. By Steve King for The Drum

Lara is Communications Manager at Black Swan.
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Black Swan Appoints Jeff Headley as US Managing Director

| Posted in News

London, UK 16th May 2016: The UK’s top data science start-up, Black Swan has announced the appointment of a new US MD as moves to capitalise on the demand for its services across North America.  The company has also been named as having the fastest-growing international sales of any SME in the UK, according to The Sunday Times, SME Export Track 100.

Lara is Communications Manager at Black Swan.
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Black Swan Number 1 in Sunday Times Export Track 100 Awards

| Posted in Awards

We are delighted to announce that Black Swan have been awarded Number 1 in the Sunday Times Heathrow SME Export Track 100 Awards announced today.

Lara is Communications Manager at Black Swan.
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Press Release: Series B Funding from Mitsui Confirmed

| Posted in Investment

UK’s No 1 Data Science start-up announces major investment from Mitsui (MTSFY)

Black Swan today announced a strategic investment from Mitsui that will help support the UK-headquartered advanced analytics and prediction business to continue on its rapid growth trajectory. Investment allows Black Swan to accelerate development of its NEST platform and geographic expansion into the US and Japan.

Lara is Communications Manager at Black Swan.
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University of Exeter becomes part of Catapult Centre of Excellence

| Posted in Creativity

Congratulations to our friends and colleagues at the University of Exeter for becoming a Satellite Applications Catapult Centre of Excellence.

The Satellite Applications Catapult is delighted to be adding two more Centres of Excellence in satellite applications to its network, as it continues to broaden its regional engagement and support the sector’s growth in the UK.

Lara is Communications Manager at Black Swan.
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Introducing The Nest – Black Swan’s Data Platform

| Posted in Creativity

The Nest is Black Swan’s  proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction.  We are extremely proud of our product; find out more about The Nest in our product video. 

Lara is Communications Manager at Black Swan.
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The Exeter Engaged Smart Transport Project

| Posted in Data Science

Black Swan are excited to be involved in the new Exeter Engaged Smart Transport project, launched today in collaboration with Exeter City Council and Devon County Council.

Lara is Communications Manager at Black Swan.
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Warm Reception at BBC for Black Swan Consultant Prof. Tim Lenton

| Posted in News

Tim Lenton , Professor of Earth Systems Science at Exeter University and friend of Black Swan, is sharing his knowledge on issues surrounding Climate Change on the BBC News website today.

Lara is Communications Manager at Black Swan.
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