All posts by Lara Roussel

About Lara Roussel

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and 'nonversation'!

The March of the Machines – from The Drum

| Posted in Connected Data, Insight, , , , , , ,

The March of the Machines: predictive models have broken out of the supply chain and are heading straight into marketing territory. By Steve King for The Drum

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Black Swan Appoints Jeff Headley as US Managing Director

| Posted in News

London, UK 16th May 2016: The UK’s top data science start-up, Black Swan has announced the appointment of a new US MD as moves to capitalise on the demand for its services across North America.  The company has also been named as having the fastest-growing international sales of any SME in the UK, according to The Sunday Times, SME Export Track 100.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Black Swan Number 1 in Sunday Times Export Track 100 Awards

| Posted in Awards

We are delighted to announce that Black Swan have been awarded Number 1 in the Sunday Times Heathrow SME Export Track 100 Awards announced today.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Press Release: Series B Funding from Mitsui Confirmed

| Posted in Investment

UK’s No 1 Data Science start-up announces major investment from Mitsui (MTSFY)

Black Swan today announced a strategic investment from Mitsui that will help support the UK-headquartered advanced analytics and prediction business to continue on its rapid growth trajectory. Investment allows Black Swan to accelerate development of its NEST platform and geographic expansion into the US and Japan.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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University of Exeter becomes part of Catapult Centre of Excellence

| Posted in Creativity

Congratulations to our friends and colleagues at the University of Exeter for becoming a Satellite Applications Catapult Centre of Excellence.

The Satellite Applications Catapult is delighted to be adding two more Centres of Excellence in satellite applications to its network, as it continues to broaden its regional engagement and support the sector’s growth in the UK.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Introducing The Nest – Black Swan’s Data Platform

| Posted in Creativity

The Nest is Black Swan’s  proprietary data unification platform, an ingenious piece of kit built to ingest data from a mighty range of sources, which in turn enables us to create swift proof of concept algorithms….unlocking solutions through applied prediction.  We are extremely proud of our product; find out more about The Nest in our product video. 

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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The Exeter Engaged Smart Transport Project

| Posted in Data Science

Black Swan are excited to be involved in the new Exeter Engaged Smart Transport project, launched today in collaboration with Exeter City Council and Devon County Council.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Warm Reception at BBC for Black Swan Consultant Prof. Tim Lenton

| Posted in News

Tim Lenton , Professor of Earth Systems Science at Exeter University and friend of Black Swan, is sharing his knowledge on issues surrounding Climate Change on the BBC News website today.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Day Three Cannes Lions Predictions: Design, Radio + Cyber Awards

| Posted in Cannes Lions

Welcome to day 3 of Black Swan at Cannes Lions, where we are predicting the awards winners all week from Cabana 4, outside the Palais des Festivals on La Croisette. Today sees awards for Design, Radio and Cyber. Have we got our predictions right?

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Day Two at Cannes Lions: Media, PR, Outdoor + Creative Effectiveness Predictions

| Posted in Cannes Lions

Welcome to day 2 of Black Swan at Cannes Lions, where we are predicting the awards winners all week from Cabana 4, outside the Palais des Festivals on La Croisette. Today sees more awards announced. Have we got our predictions right?

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Day One: Data, Mobile + Press Grand Prix Cannes Lions Predictions

| Posted in Cannes Lions

The complex world of Prediction is both an art and a science, so just for fun Black Swan has decided to predict the winners of some of the Cannes Lions Festival awards categories.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Creating an Internet Made of Sound, with Chirp

| Posted in Creativity

Today we are excited to announce our partnership with Chirp, as well as our investment in Chirp’s crowd funding campaign on Crowdcube.

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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Shop ‘Til You Drop this Christmas with Black Swan’s Secret Formula!

| Posted in Connected Data, Data Science, Marketing

Wondering how to use up those few days of annual leave you’ve got left?

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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The Black Swan Movember Beauty Pageant: The Results

| Posted in Charity, Creativity, Movember

The stunning Black Swan Movember Team have come to the end of their hairy faced endeavours and the results are in!

Lara is a Copywriter and Communications Manager at Black Swan, and outside work a social media obsessive and music lover. Passionate about the written word from a young age, Lara is on a mission to rid the world of marketing-speak and ‘nonversation’!
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