Our HR Director Rosie asked our Data Science Director Dick Fear to use data science to figure out when the best day in December is for Christmas shopping. Here’s what Dick had to say:
We are producing data at an astonishing rate, as more and more of our tools and toys become ‘smart’ this trend seems set to continue. Even the humble traffic light is now becoming incorporated into systems that make up our new ‘smart cities’.
I feel that opening with a dictionary definition of the word ‘pattern’ will lend bit of artistic flare to this post:
- A repeated decorative design.
- A regular and intelligible form or sequence.
Everyone knows data science is important. Most people have heard stories about companies who used data science to predict the future, revolutionise their business, or even disrupt an industry. Many people know that data scientists ‘build models’, ‘write algorithms’ and ‘make predictions’. Few people know what those buzz words actually mean, let alone why we use them. The answer, in a nutshell, is simple: The purpose of data science is to find patterns.