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Surface and predict trends using data science

Trendscope


Surface, prioritise and predict consumer trends using data science
Trendscope Social Prediction™

Surface, Prioritise and Predict Consumer Trends

| Posted in Creativity

Consumer trends are moving faster than ever before. 

Social media is supercharging conversation. Discussing new beverage brands or food ingredients is no longer limited to just friends but is extended to the globe for influence from near and far. Trends that historically took years to evolve can now emerge, fade and grow again in a matter of months, weeks and even days.

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PepsiCo & Trendscope’s partnership is more than just crisp flavours!

| Posted in Insight, Trendscope

Read about how PepsiCo have used our Social Prediction capabilities to not only decide the flavours of their new crisps, but also to inform their marketing decisions too.

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CNBC Article: Avoiding the ‘Shoal of Piranhas’ using Social Prediction

| Posted in Creativity

This article was published following Steve and Maneesh’s presentation at Cannes Lions Festival of Creativity in June and can be read in full on the CNBC website.

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Social Prediction – The Evolution of Social Listening

| Posted in Creativity

Read about Social Prediction and how we can help you make important marketing decisions, in Hugo’s article in Marketing Week. 

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gategroup & Black Swan: An Alliance To Transform Airline Retail Services

| Posted in Press release

We are delighted to announce our strategic alliance with gategroup, to provide airline passengers with unprecedented airline shopping choices for unique pre-, post- and in-flight dining, entertainment and travel experiences.

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Contagious Interview – Using predictive analytics to streamline product development

| Posted in Press Coverage

Hugo Amos and James Howarth (our PepsiCo client) were interviewed by Contagious  journalist Sophia Epstein during our Open House event for MRS Impact Week.

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PROPTECH GOES MAINSTREAM AT LSH

| Posted in Creativity

This Property Week article about technology in the property industry (proptech) includes a section about how Black Swan created The Knowledge Network – an industry leading tool to improve and target sales opportunities.

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Understanding What Consumers Want Without Ever Asking Them

| Posted in Connected Data, Consumer Demand

Black Swan’s Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy. 

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How to Manage Your Brand & Customers in 2018 – A Twitter Perspective

| Posted in Press Coverage

Maya Hari is the Managing Director of Asia Pacific at Twitter. We’ve worked with her and The Drum to produce the below article, which can also be read on The Drum online

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IT’S TIME FOR AN AI CONVERSATION: STEVE KING IN CITY AM

| Posted in AI

Steve’s article on the future of AI was published in City AM on 9th January 2018 – read the full copy below:

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WHEN’S THE BEST DATE TO GO CHRISTMAS SHOPPING?

| Posted in Data Science

Our HR Director Rosie asked our Data Science Director Dick Fear to use data science to figure out when the best day in December is for Christmas shopping. Here’s what Dick had to say:

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WHAT WOULD YOU DO IF YOU COULD PREDICT THE FUTURE?

| Posted in Creativity, Marketing, software

Our Business Development Director predicts Dragonfly will be the big news of 2017. Read on to find out why…

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BLACK SWAN APPEAR IN 2017 DELOITTE UK TECHNOLOGY FAST 50

| Posted in Awards

We are delighted to appear in the Deloitte Technology Fast 50, announced last night at an awards ceremony at Hilton Bankside.

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Black Swan listed in Gartner’s latest Market Guide

| Posted in Data Science

We’re thrilled to be identified as a representative service provider of Data Science and Machine Learning in Gartner’s most recent Market Guide. 

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Is It Time To Start Innovating Innovation?

| Posted in Innovation

Will Silverwood asks – as consumer voices become louder, and reviews more powerful, is it time we started Innovating Innovation?

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FROM QUIRK’S: CREATING A CATALYST FOR CHANGE IN INSIGHT

| Posted in Connected Data, Insight

Our Insight and Innovation Director Nik Pearmine has written the following piece for Quirk’s Marketing Research Review about Big Social Data, and how it can be maximised for effective Market Research.

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We’ve Won an APEX Award for Inflight Entertainment Innovation!

| Posted in Awards

Last night, we were presented with Best Inflight Entertainment Innovation award for our work with LEVEL Airlines and our client IAG, at the annual awards ceremony in Long Beach, California. 

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The March of the Machines – from The Drum

| Posted in Connected Data, Insight, , , , , , ,

The March of the Machines: predictive models have broken out of the supply chain and are heading straight into marketing territory. By Steve King for The Drum

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We’re Ranked in the Sunday Times Tech Track 100

| Posted in Awards, Marketing,

We are delighted to have been included in this year’s Sunday Times Hiscox Tech Track 100 awards!

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fearless-girl

The Pride of Cannes Lions – Insights into the Lion’s Roar

| Posted in Cannes Lions, Insight

“A truly equal world would be one where women ran half our countries and companies and men ran half our homes” (Sandberg, 2013).

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