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Fethr

Aviation Airport

Turning data into personalized passenger experiences

Combining connectivity, data, predictive analytics and digital intelligence, our aviation subsidiary Fethr creates superior passenger experiences that make airlines more profitable.

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Rethinking the airline experience

For the last 30 years it’s been difficult to personalize and improve passengers’ in-flight experience. But through data analytics, advanced connectivity and new certification techniques, Fethr is achieving this.


Fethr puts the customer experience at the heart of aviation. By creating data-driven platforms and application – for example connected web, mobile and seatback devices – every touch point of the passenger’s journey is better informed and more engaging. This in turn creates a rich, retail-enabled platform that drives revenue for airlines.


Aviation Experience
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“An amazing team of people who are not only dedicated to delivering the product, but strive to be and remain innovative in the aviation industry.”
Mark Cheyney, IAG Group in-flight product owner

What are the benefits?

  • Proven, independent aviation specialists
  • Partner with clients for fast turnaround
  • Analytics and reports bring previously unavailable, data-driven insights
  • Secure systems enables devices to interface safely
  • A more personalized passenger experience leads to more spend per km
  • Experienced across a variety of airline platforms and systems
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