Aviation

We create data-driven passenger experience solutions for the world's leading airlines.

Rethinking the airline
experience

For the last 30 years it’s been difficult to personalise and improve passengers’ in-flight experience. However, by using advanced connectivity and new certification techniques, as well as our expertise in data analytics and technology, Black Swan has achieved this.

We create data-driven passenger experience software for 70 of the world’s leading airlines (including all of the top 10). Our joined-up solutions understand and track the traveller’s DNA, using connected web, mobile and seatback devices, to optimise their in-flight experience.

Case study

The challenge

Take passenger experience to the next level

When IAG launched LEVEL – an ‘unbundled’ transatlantic airline offering long-haul flights with low ticket prices – they needed a ‘shop in the sky’ which could take card payments from any device (including seat-back) to offer ancillary on-board purchases.

aviation/the-challenge.jpg
The challenge

Take passenger experience to the next level

When IAG launched LEVEL – an ‘unbundled’ transatlantic airline offering long-haul flights with low ticket prices – they needed a ‘shop in the sky’ which could take card payments from any device (including seat-back) to offer ancillary on-board purchases.

Our solution

12 week turnaround

Our approach featured user-centric design and Rapid Application Prototyping methodologies. We designed, architected, developed, tested and delivered a complete in-flight customer experience system in just 12 weeks, to meet Level's inaugural flight deadline.

  • Enables mobile phone card payments
  • Works with any device
  • Pairs customer’s device to seatback
  • Can work on any aircraft
  • Customers can create and personalise accounts
  • Uses AI to understand passenger DNA

aviation/our-solution.jpg
Our solution

12 week turnaround

Our approach featured user-centric design and Rapid Application Prototyping methodologies. We designed, architected, developed, tested and delivered a complete in-flight customer experience system in just 12 weeks, to meet Level's inaugural flight deadline.

  • Enables mobile phone card payments
  • Works with any device
  • Pairs customer’s device to seatback
  • Can work on any aircraft
  • Customers can create and personalise accounts
  • Uses AI to understand passenger DNA

Results

Turning captive passengers into captivated customers

For the first time passengers can pair their device to seatback, to browse and buy the latest film, TV and music releases, food & drink, duty-free goods and Wi-Fi packages. Plus they can order and make payments safely and securely direct from their phones – even when the plane is offline and internet connectivity isn't available.

aviation/results.jpg
Results

Turning captive passengers into captivated customers

For the first time passengers can pair their device to seatback, to browse and buy the latest film, TV and music releases, food & drink, duty-free goods and Wi-Fi packages. Plus they can order and make payments safely and securely direct from their phones – even when the plane is offline and internet connectivity isn't available.

“Black Swan have an amazing team of people who are not only dedicated to delivering the product, but strive to be and remain innovative in the aviation industry.”

Mark Cheyney - Group In-flight Product Owner


why work with us

Speed and Collaboration

We are committed to fast turnaround times for projects. We work in partnership with our clients, and know when to bring in external experties from world-class third party partners.

Data-driven insights

Data-driven systems generate analytics and reports featuring previously unavailable insights that offer a holistic view of the passenger.

Innovation

Not merely content to adapt what’s there, we relish creating groundbreaking solutions to fresh challenges.

Secure handshaking

Our systems can allow devices to interface safely without risking corruption, loss or interception of data.

Driving revenues

We’re able to connect passengers from flight-to-flight and use advanced algorithms to load the products, prices and offers that suit them. All of which leads to more spend per km.

Overcoming legacy

With so many different fleets, configurations, types of software and contracts, transforming your in-flight service might appear too complex. However, our architects and engineers understand these challenges and are experienced in a variety of platforms and systems, both old and new.

Award-Winning Innovation

“The APEX awards are the industry’s way of tipping their hat, and recognising the newest and most innovative approaches to business.”

Dominic Green - Apex Awards Chair

our clients

Our technology and data is helping the world’s biggest airlines grow revenues and reduce costs.