Coming up with the next big idea is a valuable prize in any market, but
innovation is often a painstaking and lengthy process. We breathe new life into
it by fusing together data, science and customer information to find solutions.
The big challenge
In any market everybody is always trying to come up with something new, but that’s easier said than done – and can be costly and time consuming, as well as hit-and-miss. The way people think generally only goes to confirm what they already know.
Start from a different place
As well as working together with you and your customers, using outside/in and
inside/out methodologies we find out what they want and engage them in contributing
to new ideas. And then we apply data science to disrupt that thinking and get to
what customers really want – even if they haven’t realised it yet.
Reduce the risk
By making reliable predictions, we reduce the risk in marketing decisions and the innovation of new products by predicting potential consumer demand by unearthing insight and ideas that create competitive advantage.
Make people happy
It’s easy to overlook this single most important factor with any innovation.
Unless people end up happy with the products that get created (both our clients
and their customers) then there is limited prospect of long-term success.
Look to the past
We look at what’s happened, reviewing historic trends and patterns, and insight and analysis of your previous product innovations.
Assess the present
Then we look at what’s happening now, keeping our clients plugged in to changing attitudes and behaviours, talking to and questioning consumers while constantly monitoring and scanning.
Predict the future
We look for what’s going to happen based on where key data is predicted to
converge in future, and forecast where demand might sit for particular
product innovations and ideas.
Create an effective structure
We help ensure our predictions are actionable by creating an innovation
framework, which gives guidance across organisations.
At Black Swan we pride ourselves on expecting the unexpected. So if you want to give us a call or send us an email… we’re ready for you.