With the media landscape becoming more fragmented and competition fiercer than
ever before, effective use of data and digital can transform the way brands
reach, satisfy and engage their consumer base.
The big challenge
Today’s consumer and fast-moving goods brands face the challenge of an increasingly
complex landscape. Competitive pricing, retailer consolidation, e-commerce and niche
competitor threats are creating an ever more challenging retail environment. Consumers
have gone digital and are harder to reach than ever, so creating meaningful engagement
and loyalty is tough.
Use technology and data
Our products and services use smart data and technology to help brands get a more
granular understanding of their consumers and the shopper landscape. We use our
technology to better anticipate and predict trends, and create solutions that allow
brands to take advantage of this insight to gain competitive advantage.
Transform your thinking through insights
There is more data available to marketers than ever before. Our Nest platform
lets marketers mine large, previously unstructured data sets to create insight
that can transform how they think about their consumers, their category and
When exactly will the big summer BBQ weekend be? How much stock should I order? How
do I unlock stock trapped in my warehouse? How successful is my new product launch
likely to be? Which trends are going to drive sales? Which is the most efficient
route to customer fulfilment? We help our clients answer these questions and more,
creating powerful predictive models that can quite literally save millions.
Deliver breakthrough concepts in product innovation
Creating breakthrough innovation is tougher than ever. Our proprietary tools and process enable our clients to mine vast data sets to understand hidden trends, patterns and opportunities in their category. We combine this insight with in-depth exploration to short-cut typical innovation processes and deliver breakthrough concepts.
Communicate efficiently and effectively
Creating relevant content in a fragmented media landscape is a significant challenge. Our tools allow our clients to use predictive models that enable them to target media planning and content to create hyper-localised relevance – and to give customers a highly personalised experience. So we turn a challenging terrain into an advantage, with greater engagement that also results in greater cost-effectiveness.
At Black Swan we pride ourselves on expecting the unexpected. So if you want to give us a call or send us an email… we’re ready for you.