This is us…..
Black Swan creates better outcomes through technology and the power of prediction.
Our products transform the way brands create value from data, finding insights and solutions that create an advantage for their business. We analyse consumer behaviour using public and private data, then build cutting edge technology based on predictive models to create better outcomes - we call this “Applied Prediction”.
Bringing together a passionate and talented team that combine skills in software engineering, data science, design, product innovation and marketing, we thrive on change, innovating across social intelligence and big data. Launched in 2011, today Black Swan employs 200 people worldwide across offices in the UK, USA, Singapore, Hungary and South Africa. We work with some of the world’s leading consumer-focused brands including Vodafone, Pepsico, Disney, Panasonic, Tesco and GSK.
Our work is getting us noticed – this year, we were shortlisted for a Data IQ Talent Award and have been named Britain’s fastest start up by The Sunday Times ranked #1 in their inaugural ‘Start Up Track 15’.
Welcome to Black Swan’s Edge department …..
Black Swan’s Edge team is a business unit dedicated to bringing brilliant marketing thinking to the financial sector. We are passionate about delivering high quality, industry-leading work that has breakthrough impact for our clients. Passionate about the benefits of applying data insight to the marketing process, we work work with clients to ruffle feathers in the City. We’re growing quickly, and with so much opportunity it’s a fast-paced place to work with multiple projects running at any given time.
Your role at Black Swan….
We are looking for an experienced digital marketing practitioner to take the lead on the planning, delivery and optimisation of campaigns.
Black Swan Edge are going places, we have won some great new clients recently and this is your chance to take the lead on delivering across a range of financial products.
This is a great opportunity for somebody with lots of digital marketing experience who is looking to make a first step into management.
Your day to day responsibilities would include:
o Working with your colleagues in our marketing and creative teams you will contribute towards the marketing plan for every campaign.
o Provide best practice advice to your colleagues to ensure our creative outputs are optimised for the programmatic and social channels
o Working with our suppliers to ensure campaigns are delivered on time and monitored and optimised during the campaign
o Developing and communicating realistic and achievable forecasts and budgets
o Ensuring all creative assets are produced in accordance with technical specifications
o Closely analysing, monitoring and reporting on our live campaigns, optimising them to ensure targets are met
o Producing weekly reports on progress against targets and budgets
o Dealing with any urgent campaign issues
o Keeping the management team aware of campaign performance and key issues
· Contributing to marketing
o Working closely with our Head of Strategy to ensure the digital marketing mix is embedded into our strategic process
o Working closely with our development and teams to ensure campaign tags are implemented correctly
o Attending client meetings to report on campaign progress and make recommendations for improvements
o Working alongside our marketing executives to ensure consistency across the channels and to share digital best practice with them
What makes a ‘Swan’?
To survive and thrive, our people need to be extremely organised, self-starters, have fantastic communication skills, be able to delve into fine detail but retain a holistic overview, all with a tremendous sense of humour. We know Black Swan’s DNA is different; it’s what helps us find new perspectives on our clients’ problems. Working in a fast paced, energized environment, our bar is set high, and your ability to remain meticulously organized and work without supervision in a rapidly moving environment is essential.
Other key requirements for this role include:
· At least 3 year’s experience of delivering digital marketing campaigns in either a retail or financial services environment
· Demonstrable evidence of delivering campaigns that exceed target
· Knowledge of latest digital marketing best practice and an ability to translate that into working procedures
· Degree in Marketing, Business, Media, English or Digital Media
· Ability to prioritise workload to meet competing deadlines
· Ability to work independently without supervision, and as part of a team
· Excellent analytical skills and able to communicate detailed analysis
An understanding and interest in the alternative finance industry is by no means required, but would be a bonus.
We want to positively change the future through technology and the power of prediction.
How about you?