If I remember rightly, we waited about 5 years for the year of the mobile, as if it were a fixed date in the calendar. Yet none of us remember waking up one day all “on-mobile” – because that’s not how it works!
Many years ago as an Art History student I read a book called “Ways of Seeing”. It used pictures to challenge the way we respond to visual content and, as essays go, it remains one of the most memorable I have come across.
Imagine travelling back in time a century or so and trying to explain how we live in 2015…I reckon it’s about as easy as trying to describe the taste of a banana to someone who has never tasted one…go on, give it a try…the words yellow and bananary are banned.
For me, the benefit of nearly 3 decades in business is grey hair and a degree in hindsight, earned from riding the marketing wave with brands across sectors through cycles of boom and bust, taking the Army to war (as a brand) and digging RBS out of a hole during the recession, to name a couple of scars I wear with a bit of pride.